Expanding the model

The growth in the Swedish market for marine electric propulsion systems is the catalyst for further expansion of its direct distribution model for one manufacturer.

“The Swedish people have an intimate connection to their nation’s waters. Approximately one in eight Swedes owns a boat, one of the highest rates in the world,” said Tommi Salonen, Torqeedo’s vice president of sales.

“Sweden is also a world leader in the electrification of land and water transportation, with expanding government and popular support for climate-friendly initiatives. The number of electric cars on Sweden’s roads more than tripled between 2018 and 2020, and we expect similar growth in electric boating,” said Salonen.

“Expanding our direct distribution model into Sweden will allow us to provide faster response times and better technical support for our growing customer base in the Nordic region,” said Salonen. “We look forward to helping our retail and service partners grow as we build the future of marine mobility together.